Web Development
A hand-built, hand-tuned website. We write the HTML, the CSS, and the small amount of JavaScript a content site actually needs. Not a byte more. Every page is fast on a five-year-old phone, accessible to a screen reader, and editable by your marketing coordinator without a developer hovering over their shoulder.
INCLUDES
- +Static-first architecture (Astro, 11ty, or plain HTML)
- +Design system with reusable components
- +Headless CMS wiring (Sanity, Decap, or Markdown)
- +CI/CD pipeline with preview deploys
- +Accessibility audit to WCAG 2.2 AA
- +Migration plan with redirect map
DELIVERABLES
- →Live website on your domain
- →Source code in your GitHub repo
- →CMS access for your team
- →A 20-page handbook for editors
- →90-day post-launch support
SEO Optimization
The job is to put real humans with real wallets on your site, pulled from search. We do it with a technical foundation that does not crumble, on-page craft that respects the reader, and a content engine that runs every single month. No black hat tricks, no link farms, no shortcut that gets you banned by the time someone notices it worked.
INCLUDES
- +Full technical SEO audit (90+ checkpoints)
- +Keyword research and topic clusters
- +On-page optimization for every public URL
- +Schema.org structured data
- +Internal linking architecture
- +Local SEO (GBP, citations, reviews)
DELIVERABLES
- →Audit document and 90-day action plan
- →Monthly content calendar & briefs
- →Monthly performance report (1st of the month)
- →Rank tracking dashboard
- →Quarterly strategy review
Performance Engineering
Pages that load in under a second on a five-year-old phone with one bar of 4G. Core Web Vitals is a contract, not a checkbox we mention in a sales deck. We measure on real devices, with real conditions, and we keep shipping until the numbers refuse to budge further.
INCLUDES
- +Performance budget for every page template
- +LCP / INP / CLS tuning
- +Image pipeline with AVIF/WebP and srcsets
- +Font subsetting and self-hosting
- +JavaScript bundle audits
- +Edge-cache and ISR configuration
DELIVERABLES
- →Before/after Lighthouse + WebPageTest report
- →Documented performance budget
- →CI gate that fails builds on regressions
Headless CMS
If your team has to update content, the CMS needs to feel like a good text editor, not a flight simulator. We design schemas around how your editors actually work in their actual day, so the publish button gets hit and the post goes out. Nobody flinches when they open the dashboard.
INCLUDES
- +Schema design workshop with content owners
- +Sanity / Decap / Notion / Airtable integration
- +Preview environments tied to PRs
- +Role-based access control
- +Editor handbook and a 60-minute training session
DELIVERABLES
- →Live CMS with seeded content
- →Editor guide (PDF + web)
- →Recorded training video
Care & Retainer
A flat monthly retainer that covers everything a healthy site actually needs after launch. Content updates, technical hygiene, the SEO program, security patches, and a real human whose phone you can call when something feels off. No tickets, no queue, no generic chatbot handoff.
INCLUDES
- +Content updates (within agreed monthly scope)
- +Continuous SEO program
- +Uptime and security monitoring
- +Quarterly content & CWV review
- +Reporting on the 1st of every month
- +Same-day response on Slack or email
DELIVERABLES
- →Monthly report (PDF + dashboard)
- →Quarterly strategy memo
- →A single named point of contact
Boring tools, sharp edges.
We do not chase frameworks for novelty. These are the tools we reach for every day because they are fast, well-documented, and dependable under real client workloads.
- Astro
- 11ty
- Plain HTML
- Vanilla TS
- Alpine.js
- Sanity
- Decap CMS
- Markdown
- Notion API
- Airtable
- Cloudflare Pages
- Netlify
- Vercel
- Bunny CDN
- S3 + CloudFront
- Pagefind
- Algolia
- Meilisearch
- Lunr
- GSC + GA4
- Plausible
- Fathom
- Looker Studio
- GSC export
- SEMrush
We are not
for everybody.
This list stays short so the first call moves faster. If any of these sound like you, we will politely pass and point you toward somebody better matched to that type of project.
- NO.01You want a sixty-page WordPress build delivered by next Friday.
- NO.02You want an SEO vendor who promises page one in thirty days.
- NO.03You want a real-time SaaS dashboard. (We build content sites. Different sport.)
- NO.04You want to design by committee with seven stakeholders and a Slack channel for each.
- NO.05You want to chase trends. Animations, parallax, AI chatbots, infinite scroll, the works. Without a reason.
Got a project in mind?
The brief form takes about three minutes. Less time than your morning coffee.
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